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Pratt
Sutthipitak

Product Design Director
Enterprise UX & Design Leadership

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Background

I'm a Product Design Director with 15+ years of experience leading enterprise product design across complex SaaS ecosystems.

I specialize in turning fragmented systems into scalable, user-centered platforms — aligning design, product, and engineering to deliver measurable business impact.

At EY, I led and scaled a global design organization supporting 11 enterprise products used by over 130,000 users. My work focused on establishing design systems, improving UX quality, and driving cross-functional alignment at scale.

More recently, I've been integrating AI into product workflows — accelerating research, requirements, and prototyping while reducing time from idea to production.

My background spans enterprise SaaS, fintech, CRM platforms, and design systems, with a foundation in both product and brand design.

Scaling products. Aligning teams. Turning complexity into systems.

Disciplines

Product Design Enterprise SaaS Design Systems UX Research Design Leadership Branding Web Design Mobile Apps CRM Advertising AI-Driven Workflows Platform & System Design
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