Ocean Spray
Branding and digital web design for one of America's most iconic juice brands — crafting a fresh, contemporary identity that connects authentically with modern consumers.
The Challenge
Ocean Spray needed to modernize its digital presence while staying true to its cooperative heritage and the authentic, wholesome values that have defined the brand for generations. The goal was to attract a younger audience without alienating the loyal base that had grown up with the brand.
The Approach
We developed a vibrant brand language rooted in the brand's cranberry bogs — drawing from natural textures, bold harvest colors, and the cooperative spirit of the farmers behind every bottle. The digital experience was designed to feel as fresh and honest as the products themselves.
Every touchpoint — from homepage to product pages — was crafted to tell the story of Ocean Spray's unique farmer-owned cooperative model, turning a functional website into a brand destination.
The Outcome
The refreshed digital identity gave Ocean Spray a modern, energetic web presence that honored the brand's roots while opening the door to new audiences. The design system established a scalable visual language applicable across web, social, and in-store experiences.
